Colgate: Learnership / Internship Programme 2020

Date: Jul 1, 2019

Location: Midrand, GT, ZA

No Relocation Assistance Offered
# 74085 – Midrand, Gauteng, South Africa



POSITION TITLE: Retail Marketing Manager
FUNCTION: Customer Development
DEPARTMENT & SECTION: Retail Marketing
MANAGER: Cluster General Manager
MANAGER’S MANAGER: General Manager Hub
Job Purpose
The Retail Marketing Manager is responsible for developing and managing the channel strategy and 5P tactics for each of the retail environments based on shopper and trade expertise.  They work closely with both Consumer Marketing and Customer Development to develop and execute strategies and tactics against the category, brand, channel and account strategies. The Retail Marketing Manager plays an integral role in enhancing demand through Colgate’s customers in a specific channel and in a cost effective way


Functional linkages
 The Retail Marketing Manager must develop strong relationships with Insight, Marketing, CDT’s , Business analysts, SDM’s, REM’s, Finance & CS&L team.
– To better align to our customers he/she must spend time with CDT’s & Customer where appropriate. This would include in market visits and key account meetings.
Education and Experience
Sales/ Marketing Degree or equivalent qualificationLEVEL OF EXPERIENCE REQUIRED
– 2-3 years Category management, Trade / Retail / Customer Marketing, Marketing or Key Account Management Experience- Other relevant CD / Marketing experience


Key Responsibilities
Accountability Related Activities

Go to Market Strategy


  • Develop trade segmentation and Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost
  • Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles


Channel Strategy


  • Assessment of CP and Category performance by channel, strategy definition and objectivesetting
  • Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
  • Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized
  • Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and instore programs, while benchmarking CP share of voice/activities in-store
  • Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
  • Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending
  • Adapt Category Promotion activity grid by RE and identify activities to grow the RE and customer
  • Manage the GTN investment for the retail environment (TPR’s, PPR’s, Business Builders Direct and Indirect) and develop a RE investment strategy and track KPI goals on pay for performance basis


5P & RE Strategies


  • Develop the RE strategy and Define the 5P strategy and tactics by Retail Environment and channel
  • Applying shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment
  • Develop 5P’s communication tools and supply CDT and instore staff with user-friendly guidelines for management and execution of 5P strategies/tactics by retail environment
  • 5P tracking and monitoring with recommendation of corrective action to CDT’s if required



  •  Identify, prioritize Shopper / RE insights for specific RE (be the expert in the RE)
  • Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, categoryspecific behavior by environment etc
  • Develop robust business analytics (e.g SOM , Distribution)
  • Champion accumulation of RE Insights, ensure learnings are transferred quickly into dayto-day business


Commercial Planning


  • Contribute to effective business planning by helping develop channel and account- specific strategies and in-store programs which deliver the brand and channel budget, and managing risks and opportunities
  • Identify and activate RE Growth Initiatives and work together with Shopper Marketing on relevant shopper programs
  • Consolidate the customer needs / grid by RE for inputs in commercial plans and provide retailer perspective in commercial process
  • Identify gaps and solutions by RE in monthly Commercial Meetings
  • Objective setting, activity coordination and spending
  • Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately
  • Optimizing resources and leveraging trade spending among channel : customers, geographies, categories, and brands/products given Colgate’s strategic direction, and ensuring fair and equitable resource allocation between customers



Training & Communication


  • Ensure broad communication of Best Practice learning
  • Support Field Operations with Selling Skills training and provide selling stories to CDT’s
  • Ongoing and regular coaching sessions with in market personnel focusing on the Sales Fundamentals


External Focus


  • Communicate competitive activity across organization, recommend counter attack strategies
  • Stay current on retailers stated growth strategies
  • Focus on increasing Customer / Distributor Engagement at all levels of the organization
  • Ensure that sufficient time is spend in country on the ground to gather information on the market, gain an understanding of retailer operations, develop insights on the shoppers and customers, to assess Field Sales teams and distributor capabilities and to measure in store execution




Relationship Building
  • Maintain trust and understanding in working with trade in general and specifically buyers, floor managers and store managers Share success stories
    • Communicate promotions to build offtakes
    • Mutually work towards category growth
  • Resolve issues, etc.
Key Competencies
  • Strategic category thinker
  • Strong brand marketing foundation (base business) mandatory
  • Strong understanding of consumer insights, as well as shopper behavior within category & RE
  • Category Strategy and Vision
  • Customer oriented
  • Proven operational results
  • Customer development experience desirable (Customer Marketing, Customer teams, and/or CatMan)
  • Command of RE strategy, RE shopper touch points and key customers’ strategies




Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill’s and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject “Accommodation Request” should you require accommodation.


 Apply Online for the Colgate: Graduate / Internship Programme 2020

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