Job for Digital Marketing Manager in S.Africa March 2018

Playa Bets KZN – Digital Marketing Manager Vacancy in Durban, Glen Ashley March 2018

Job description

About the Role
Playa Bets is looking for a Digital Marketing Manager to lead Playa Bets SEM, SEO, display, and social media programs. In this role, you will utilize your digital marketing strategic, creative and technical skills to build and manage world-class paid and organic digital marketing programs and be part of a driven, curious team that is always bringing new ideas to the table.

Responsibilities

• Manage SEM, Social Media, Display and PPC advertising campaigns from across various platforms
• Own the end-to-end strategy and day-to-day operations
• Ensure that the company’s sites and content is optimized
• Manage the digital marketing budget to maximize conversions
• Perform regular analysis and reporting on digital marketing activities
• Work closely with demand generation, content marketing, and sales to support other marketing programs and events
• Initiate and maintain marketing opportunities
• Drive innovation in Playa Bets’ digital marketing processes, automation, and scalability

Company Description

Playa offers the most comprehensive and exciting online, mobile and retail betting experience for sports and lucky number fanatics in South Africa. With multiple betting shops around the country and with our new revolutionary online betting system, Playa is South Africa’s one stop betting destination for retail and online customer’s country wide. Playa is proud to be 100% South African and is fully licensed to accept bets by the KZN Gaming and Betting Board, Western Cape Gambling & Racing Board, and the Eastern Cape Gambling and Betting Board. The Playa team is passionate about building a community of Playa’s (that’s you!) through a considerately designed user interface that aims to provide you with an enhanced customer experience. Playa is supported by an experienced management team with over 65 years of betting knowledge, so our customers can look forward to generating some great chatter through our social media channels. We are here to add value to the standard sports betting offering at every level of the Playa brand experience. We are also proud to introduce our new Live Betting / In Play platform which boasts over 12000 live events per month. This offering is now available through all Playa betting channels.

Requirements

• A Bachelor’s degree in marketing or equivalent
• Four to five years’ experience managing integrated digital marketing campaigns, including experience in managing the following: AdWords, Bing, Display (GDN), retargeting (Google), Facebook Ads, Twitter Ads, and Linkedin Ads
• B2C digital marketing experience is required
• Advanced knowledge of web analytics tools and reporting
• strong quantitative, analytical, and problem-solving abilities
• Organization and project management skills